> A pickup truck should just be max utility, especially if you're a manufacturer making your first one
The modern US pickup truck isn't built for utility. It's a $60,000 four-door lifted luxobarge with leather interior and a short bed. It signals (perceived) wealth while preserving working-class alignment. It can also be justified by way of having to pick up used furniture for TikTok refinish and flip projects or bimonthly runs to Home Depot to buy caulk and lightbulbs. Independent tradesman can write them off as work vehicles or, allegedly, use COVID-era PPP loans to buy them.
It's the suburban equivalent of a yuppie's Rolex Submariner. Investment bankers generally don't go scuba diving and if they did a dive computer would be vastly preferable.
I say all of that to say that making a pickup truck for that market segment isn't a bad idea from a numbers perspective. You just can't market it as a luxury vehicle because the whole point is that it is but it isn't.
Sprinter vans, utility vans, or even minivans are far, far more useful for trades than modern pickups. Heck, my minivan was the goat for home renovations—it’d easily fit a dozen full 4x8 sheets of drywall/osb/ply/mdf/etc and I could still close the rear gate. I always got chuckles from guys awkwardly wrangling/securing sheets onto a pickup’s bed at the supply yard when I’d easily slide the sheets off the cart directly into the van by myself.
A heavy duty pickup makes sense when you have regular towing, or large bulky transport, needs. While on this topic, I’ll take a moment to lament the demise of the light duty pickup that provided a bit of extra utility while still fitting in a normal parking space.
> I’ll take a moment to lament the demise of the light duty pickup that provided a bit of extra utility while still fitting in a normal parking space.
I miss the hell out of my '82 Chevrolet S10 with extended cab and two-tone paint job. The extended cab isn't going to be used for hauling the soccer team, but I could put it was plenty of space for "inside only" cargo. Damn thing threw a rod and cracked the case, and I never could convince my parents to keep it and put a new engine in it. I'd like to think I'd still own it today if they had.
You could run a single issue presidential campaign on bringing the S10 back (all it would really take is patching some weired emissions regulations mistakes). A better truck from a better time.
My pitch to the people near me who have no connection to the auto industry is that an electric Ranger (90's style) would have been a huge hit. I get the feeling that the Lightning came about because Ford managers don't really know how to make vehicles that regular people want.
F-150 Lightning was supposed to start at $39,974 and ended up at $54,780. I'll be surprised to see Slate actually happening under $30k. Having lost the $7,500 rebate, more like $35k.
Educate me: How is the Canyon, Ranger, or Frontier not a modern equivalent to the S10? All small(ish) trucks available in a two door or extended cab configuration with basic options.
Small pickups could be pretty fuel efficient. The problem is not CAFE standards but the fact that zero Americans buy small trucks, because the entire market for new vehicles in the US is people who are financially illiterate and easily marketed to and making them buy $80k brodozers is more profitable than a $30k S10
Half these people still choose to buy the vehicle they do for insane and superficial reasons like "It's got a Hemi", like my uncle, even though Hemispherical combustion chambers haven't been state of the art or even good ICE technology in decades.
They're substantially larger in all around size. Like comparable to a Dodge Dakota. A Maverick or Santa Cruz is comparable to a historical Ranger or S10, with the caveat that they're only available in one cab and bed configuration.
I have 3 vehicles, an old project jeep, an old truck, and a sedan.
Sedan handles 99% of my driving, but can't really tow anything. Truck handles all of my towing stuff, but gets ~14mpg which hurts so I don't drive it.
Jeep is a jeep, it's always being worked on, but when I use it I'm using it to go ride around on dirt paths or for camping. It gets 17-20mpg when I'm driving it but I don't want to drive it often.
If the jeep was a 2000's series jeep I would totally just get a small trailer for the occasional towing things that I do with the pickup and downsize to 2 vehicles. I know I could rent a uhaul from time to time for about what I pay for insuring and titling the truck, but the $100 annual difference is worth it for the convenience of not having to deal with uhaul 4 times a year.
But I said all of that to say, that a hitch isn't a perfect solution for everyone. I would feel very uncomfortable towing an empty 4x6 trailer behind my sedan, not to even mention the occasional couch or dresser or bunch of boxes from helping a friend move.
> I would feel very uncomfortable towing an empty 4x6 trailer behind my sedan, not to even mention the occasional couch or dresser or bunch of boxes from helping a friend move.
Why? 1500 lbs rated tow hook on an average sedan should be no problem at all. And that's more than enough for a 4x6 with a couch and a couple of boxes. Might even get a slightly larger trailer so you don't have to take the couch apart.
I've towed 14' sailboats including all gear behind a Corolla, didn't even feel the trailer was there.
I bought a used "regular" F-150 with an 8-foot bed about the last year that made sense, and when the frame finally rusted out and it could no longer pass inspection, the prices of used trucks was insane, and most of what was available was a lot of luxuries I didn't want to pay for.[0]
So I replaced it with a 5x8 trailer, which anymore gets pulled behind a Chevy Volt. I'd hesitate to load it to the max and take it on the thruway, but for most of my tasks it's actually more convenient than the truck. Loading up a riding lawn mower or a few hundred pounds of scrap metal is way easier with it being closer to the ground, and I'm mostly driving 10-15 miles over back roads so if I'm worried the load is too heavy for the compact car I don't mind taking it a little slow.
Also, it's convenient to load it while it's unhooked, piling in garbage and debris over a week or a weekend and then hooking it up to run to the dump; likewise, just unhooking the trailer full of construction materials and (weather permitting) just unloading it as you build.
I occasionally miss being able to drive it into the woods, but to be honest not being able to parallel park the trailer is a bigger inconvenience than not being able to off-road it.
[0] Since having kids I've come around on the second-row-of-seats/short bed trade-off; not being able to pick up dimensional lumber with kids in tow is way more limiting in my current phase of life than not being able to fit it in the bed with the tailgate up.
I don't know the specifics but the US has some sort of strict requirement on Towing, such that vehicles like hatchbacks and sedans that have ubiquitous 1500lb towing ratings in Europe are not rated to tow at all in the US.
People mostly still do it though, because it's cheap and easy to do.
It's at least as much about being able to stop it as it is being able to pull it. An loaded utility trailer with no trailer brakes on a wet road is going to jacknife in any kind of emergency stop, and the brakes on a Corolla are going to be challenged to do it even on a dry road.
I towed heavily loaded trailers - stuffed with books, tools, furniture, the trailer was loaded to the roof and I couldn't get up steep San Franscisco hills - to and from Alaska, and across the entire United States.
With an Impreza.
That included highways in the Yukon that were more river rock than gravel, backwoods of Montana and Wyoming, you name it.
It was totally fine. Especially in a Subaru, with AWD and a low well centered center of gravity. I'd do it again.
Just because. It's a Malibu, its tow rating is don't. I'm sure I could, but its not worth jeopardizing a $25,000 cars' drive train to potentially save about $600/year in insurance and tags and fuel for the truck.
2001 Wrangler owner, I do some towing (particularly like the flexibility of UBox for borrowing a box on a trailer for a few days to store items at my house or leisurely pack up for storage).
The 2 door model unfortunately has a pretty weak tow rating of 1 ton, and I'm fairly certain I have gone well over that a few times. IIRC the four door models a few years later took that up to 5000 lbs because of the extra length.
We bought our first minivan in 1998, a Ford Windstar. It was purchased to run our teenagers to activities, but I quickly fell in love with all the other things it could do, including what you've mentioned above. We put a ton of miles on it before trading it in. Next was a 2007 Town and Country with two sliding doors! By this time we were running grandkids and it was perfect.
After deciding to replace it, we struggled to decide what kind of vehicle to upgrade to. For our lifestyle and the side projects I like to do, another minivan was the obvious choice. Now it's a 2018 Pacifica and we're retired. The quality is outstanding, with 112K miles on it, I expect to put on another 100K before seeing what's available for the next upgrade. None of these vans ever gave us any engine or transmission trouble, despite the high number of miles I was able to put on them.
I have a 2018 Forester and it holds a surprising amount of furniture or 8' lumber. My only regret is that it won't fit 4x8 sheet materials well - if only they had designed the interior plastic cladding a little better it would be a great workhorse.
I remember my 1982 Toyota Corolla wagon had an obvious cut-out in the plastic interior, that was just a hair wider than a 4x8 sheet. I still miss that car.
Manufacturers are selling what their market wants. It sucks.
Ironically, the Honda Ridgeline - long lambasted as “not a real truck” - can fit a 4x8 sheet of plywood, at least width-wise. You’ll have to either prop it up on the tailgate, or drop it and strap it down (which honestly you should do either way), but it will fit between the wheels.
I love my Ridgelines; had a Gen1 RTL, and now a Gen2 BE. A neighbor I used to have traded his F-150 for an F-350. The most I ever saw him haul was a very small trailer with some furniture. I’ve had a cubic yard of mulch dumped into mine repeatedly (a Gen1 Ridgeline will hold and haul this, but it’s heaped, and depending on moisture content it’s slightly over max rating, so maybe don’t bring a passenger).
Try buying a compact Toyota pickup without the extra row of seats. The last one was made in 2015. They sell for more than the price of new for mileage < 100k.
I think there's basically one 4x4 van on the market in the US right now. So you're making a pretty bad generalization here. In the Bay Area, it's probably true that a van would work well, although I lived in a mixed-income neighborhood and all the construction guys had beater pickups. But if you live in a place with snow and unpaved residential roads, 4x4 is pretty much a must (and pickups can be also be used for plowing, etc).
Since when? I sincerely do not understand that point about snow.
I've lived in Canada (not southern Ontario) for most of my life and everyone had (and still mostly has) FWD. 4x4 was only for people actually going off road...
I don't get how this is now a "must".
it's a perceived must. when running "all season" tires year round the AWD inspires more confidence, and most people don't even know winter tires are a thing. Plus 4x4 only helps you start moving, but once you are, every car still only has 2 wheels to turn and 4 to stop, which are quite possibly more crucial in snow....
4x4/AWD makes slides in snow/slush more controllable as you spin around the center of the vehicle and have two extra drive wheels to regain traction with.
Couple years ago I was driving through Arizona during a massive blizzard. Everyone's doing 15, and I'm doing 50 - taking things slow and careful because of the traffic.
I had people in vests standing out in the road waving at me trying to get me to slow down! And I'm going "What in the hell are you doing out in the road!? Don't you know this is a blizzard!"
I would rather drive my rear wheel drive Camaro with its snow tires in a snowstorm than my the pickups I've borrowed over the years with their all season tires. It's quite the thing to remember that you need to drive like an old lady suddenly, even though you're in a big bad 4x4 pickup.
Surely that has nothing to do with the weight distribution and handling characteristics that result in the pickup and sports car having different ability to create traction out of whatever friction coeficient is available. /s
Snow tires don't really stand on their own merit unless you're constantly encountering the conditions the snow tire people use in the commercials to magnify the difference. The biggest reason to get snow tires is simply that then you can run a "pure" summer tire rather than an all season the rest of the year. The second biggest reason is dry road performance.
> AWD inspires more confidence
Stop and work backwards and ask yourself why that is rather than doing the Principal Skinner "no everyone else is wrong" routine. In practice, all seasons on an AWD car result in less slipping around than snow tires on a FWD car. Heck, if the difference where anywhere near close everyone rich enough to have a new car would probably have snow tires because the dealership or tire shop would be able to make that sale. The reason they can't is because in people's experience they're just not necessary.
Stupid internet circle jerks about stopping distance are not the pain point or performance bottleneck for the average user. The degree to which you can enter/exit a side street that has snow plowed in front of it, navigate a steep and poorly plowed driveway, park in an unplowed space, cross the slush between lanes on a main roads or highway, those are what "real users" care about and they're where AWD shines.
>but once you are, every car still only has 2 wheels to turn and 4 to stop, which are quite possibly more crucial in snow..
These trope needs to be taken out back and shot. Regardless of your tire type the amount of traction available in snow conditions is such that "not being stupid enough to come into a situation too hot" is the dominant factor in overall outcome in braking/turning situations. Snow tires are an incremental improvement, not a categorical one. And the difference between a wet road and a snowy one is very much a categorical one.
AWD is the right choice for the statistical average person or "casual user" who's snow experience is dominated by somewhat plowed, somewhat churned snow/slush roads and is already driving incredibly conservatively. If you're driving on a frozen lake all the time like in the tire commercials or live somewhere rural and drive on a ton of fresh snow, by all means get the snow tires. But most people aren't, in that category they're better served by some random crossover and not thinking about it. And if you are one of those people, then spend a little more and get something with studs for all the ice you're inevitably also encountering.
> Stupid internet circle jerks about stopping distance are not the pain point or performance bottleneck for the average user.
Uh, it should be? The ability to confidently stop is far more important than to go. If you can’t get going, you’re not in a wreck. If you can’t stop, well…
You also missed another key reason to get snow tires: many (most?) vehicles do not come with AWD even as an option. Telling someone to trade their Civic in for a CR-V just so they can get AWD isn’t sensible, when they could mount snow tires and get a significant traction boost.
>Uh, it should be? The ability to confidently stop is far more important than to go
First off, this is the principal skinner "everyone else is wrong" take.
Second, it's just not how things work in practice. In practice what happens if you have a FWD car that can't "just go" you wind up driving way harder to make up for it. Stuff like hitting hills at speed and trying to take on-ramps at the limit of traction because you are having to work around the limitation of being unable to actually put power to the ground when you need to. Say nothing of all the sketchy situations that happen at the margin of that (backing down a hill you couldn't go up, getting stuck less than graceful merges, etc).
>You also missed another key reason to get snow tires: many (most?) vehicles do not come with AWD even as an option
I don't think that's anywhere near true for the US market.
There was an anecdote that went something like "a 4x4 will just get you stuck worse then a 2wd" =)
And, like you said, people think that an AWD car will stop faster. No, it'll just start moving faster, more traction doesn't make the brakes better or the road any less slippery.
I owned a single 4WD car and it was super fun in the winter, but... when it's icy, you're most likely moving faster than you would be with a 2wd, which again results in some heart palpitations when you're trying to stay on the road =)
I remembering driving in a near-blizzard in Connecticut one night (got caught out in it; this wasn’t on purpose), and feeling like this explanation was the only one that made sense. I had a Pontiac G6 at the time, which was a fairly boring FWD sedan. Having learned to drive in Nebraska, I was decent at driving in snow, so I tootled along at about 25 MPH. I was being passed by SUVs and trucks, and then felt vindicated from seeing many of them off the road a few miles later.
I would’ve stopped to help, but I was concerned that if I lost momentum, I wouldn’t get going again.
Yeah..h as someone in Upstate New York, one of the snowiest places in the country. Snow tires are really what you want. AWD is really nice. BUT end of the day, if you can only go 30 you can only go 30. What really saves you with AWD is when you are dealing with tracks through the snow, AWD makes that a lot easier without spinning out.
> who exist only in the minds of people seeking to validate a purchasing decision.
Don't forget the people who just want to sneer at other people in ill-considered condescension! Plenty of that from the "the world outside the Bay Area and NYC isn't real and none of those people exist" folks.
If you mean true 4x4, there are none. Sprinter went AWD a few years ago.
But I believe most vans on the market have an AWD option. Ford Transit and Volkswagen IDBuzz both offer AWD. Toyota’s Sienna is (only?) AWD with a silly lifted trim for the off-roading soccer mom market. Chrysler’s van is AWD.
That leaves the ProMaster as the only two wheeler I’m certain about. Mazda and Kia also have vans, unsure about their drivetrain options. Did I leave anyone out?
I think your generalization is the bad one. Most trade jobs get better value out of vans compared to trucks. Vans offer awd, I am not sure a 4x4 offers much value.
Most companies prefer vans over trucks. Much better economics.
Fullsize vans don't offer AWD at a reasonable price point.
Either AWD/4wd is necessary when you're going to other people's property because you can't guarantee any given property isn't an icy shithole and when you're a professional being paid by them to be there for a specific purpose the last thing you wanna do is slip out trying to do a 25-point turn on their stupid sloped driveway and put a tire in the landscaping.
Maybe we are talking about different things. AWD is a $4k upgrade on a transit. 4wd buys you nothing and at that point it’s more about the tires.
Even in cold parts of the US your hvac or plumber is going to be using something like a transit. Very few trade jobs opt for a truck. They don’t make economic sense and impossible to secure anything in the bed.
Sure landscaping crews can utilize trucks but even then, your mowing operation can get more value from a transit style van if they are only using pus mowers.
Maybe it’s just in my neck of the woods but if you cannot get up or down a hill because a homeowner does not clear their driveway then it’s a no go. Very acceptable boundary.
What region of the US are you in. I have lived in the south east, Midwest, NY, CA, TX and vans are the norm for most trade jobs outside of landscaping or jobs that can actually benefit from an open bed. HVAC, plumbing, electricians and the like all have equipment that is a lot easier to organize and safely store inside of a van. Now sometimes depending on the type of work that person does they may opt for a high roof and I have seen some opt for the chassis cab and go with a third party body that gives even more room but still enclosed and may even choose the van chassis.
I am quite surprised to hear you have never seen an electrician use a van. That said there are certainly specialities where it’s more common.
90% of trade work is all on pavement and trucks suck for tools. If you are a logger yeah sure you may be using a truck to get to your equipment, similarly for lineman but for the vast majority of trade jobs companies opt for commercial vans. You are describing trade work like it’s the tv show landman.
They absolutely are for consumers but not so much in business. Vans are superior for most trade jobs within the US and pretty big sellers. Yes there are some gaps like if you in parts of Alaska or other very rural parts of America but largely trade jobs are spending all of their time on pavement.
AWD is a luxury outside of the most extreme of extreme locations.
I grew up in Minnesota driving rear wheel drive cars to start. They worked fine even in the olden days where plows would take a couple days to clear the country backroads and even rock salt was applied sparingly due to the expense.
Not a single one of my vehicles had winter tires - all seasons were perfectly serviceable. You’d get stuck once in a great while but that’s what the bag of sand and shovel in the trunk were for.
Front wheel drive came along and made it easy mode.
All wheel drive is certainly something I love these days, but it’s an extreme luxury that makes winter driving laughably easy.
A basic utilitarian work vehicle does not need to be 4WD in 90% or likely even 99% of use cases anywhere in the country.
>AWD is a luxury outside of the most extreme of extreme locations.
Only in the most strictly technical "I'm not touching you" sense.
Either AWD/4wd is necessary-ish when you're going to other people's property because you can't guarantee any given property isn't an icy shithole and when you're a professional being paid by them to be there for a specific purpose the last thing you wanna do is slip out trying to do a 25-point turn on their stupid sloped driveway and put a tire in the landscaping.
Even if it's some megacorp's facility that "should" be plowed and salted, it might not be when you show up at 6am on the dot to service something.
>I grew up in Minnesota driving rear wheel drive cars to start. They worked fine even in the olden days where plows would take a couple days to clear the country backroads and even rock salt was applied sparingly due to the expense.
>Not a single one of my vehicles had winter tires - all seasons were perfectly serviceable. You’d get stuck once in a great while but that’s what the bag of sand and shovel in the trunk were for.
I completely agree but the past isn't coming back. Those standards of performance are unfortunately no longer acceptable, especially in business settings.
There are exceptions, like to everything in life. They just aren't really that interesting to discuss when talking about trends and averages.
The average contractor servicing suburban and exurban properties in a work van is going to be able to trivially navigate 95% of all snowfalls with FWD with a modicum of winter driving skills. It's just not that hard, and very few places get the type of snow that requires a fully off road capable vehicle.
If I lived in the mountains of Colorado and servicing ranches or something of course I'd be buying for those conditions. But a standard city in the northern US or Canada? Meh. Total waste of money for a fleet vehicle. These sorts of locations are where something like 99% of all vehicle miles are put on.
For personal use now that I can afford it? AWD is on all my vehicles. It's a magical technology since it allows turning your brain off, and making some situations comically easy to navigate. But I'm not optimizing for cost efficiency or practicality there - I'm optimizing for luxury and convenience.
>If I lived in the mountains of Colorado and servicing ranches or something of course I'd be buying for those conditions. But a standard city in the northern US or Canada? Meh. Total waste of money for a fleet vehicle. These sorts of locations are where something like 99% of all vehicle miles are put on.
I'm not talking about places that can be written off because "the boonies are a rounding error".
I'm talking about some guy who owns a plumbing business in Boston and wants to reduce the number of days per year that conditions make things sketchy. $3k per truck or $4k per van is absolutely chump change compared to the PITA of having to add more buffer to winter scheduling to account for delays and inconvenience.
>for personal use now that I can afford it? AWD is on all my vehicles. It's a magical technology since it allows turning your brain off, and making some situations comically easy to navigate. But I'm not optimizing for cost efficiency or practicality there - I'm optimizing for luxury and convenience.
Baffling that someone who readily admits that "you can turn your brain off" doesn't see why people who either have to drive their own work vehicle every day, or put a vehicle in the hands of an employee wouldn't value that even higher.
No vans are currently sold in the US with 4WD. The Sprinter and Transit are available in AWD, that's it. There are companies that will convert a van to 4WD but it's typically around $20,000 which is beyond the budget of most people.
There was some noise about an "Outland Edition" coming out in 2026 but all I can find now is AI slop, so maybe that's not real or maybe that's not done yet.
It could also be just a further deal with Quigley. You can already order from a dealer with the 4x4 option, and your vehicle will go factory->Quigley->dealer and be sold to you as "new", with good warranties.
How do you fit a 40ft ladder inside a van? How about a mound of mulch or compost? How about hauling away customer's old plumbing or any number of filthy things you don't want in a car interior? Not to mention that when it contains heavy items like a large beam of wood, you often can't physically lift it out with those awkward van angles, but could in a truck bed.
First of all I'm not convinced that the utility of the trucks is mostly unused. This seems like a trope from anticar people. But second of all and more concretely, I've done a lot of trade work that would have simply not worked in a van, so seeing your common sentiment is always bemusing.
> How about hauling away customer's old plumbing or any number of filthy things you don't want in a car interior?
Funny story, the guys who demolished an old bathroom for us hauled the crap & dust away in a very dirty beater van (either a small cargo van or a minivan with rear seating removed, can't remember). It was their designated demolition vehicle.
Light-duty pickups still exist, eg the Nissan Frontier with the 6’ bed is probably the most reliable, sturdy and cost-effective pickup out there. Europeans may know this truck as the Navarro.
Yeah but the same exact geniuses in here screeching about "you don't need a truck" will judge you so hard when they see you in the home depot parking lot stacking the thing floor to ceiling with building materials.
The sprinter is massively over-hyped by people who've never owned one.
Yeah, everything about it is generally "solid" and well done but at it's roots it's a very german car. The longblock will theoretically go a million miles but realistically you're gonna replace every part around it several times over to get it there. I'm sure they're fine when new but as they age it's basically the same "replacing way too much BS because while nice it's over engineered" as the rest of german car ownership. Like c'mon man, an asian or american car would "just" require simpler less invasive things and generally be less of a headahce in old age.
The only reason i have a pickup is because i put dirtbikes in it. They also fit in a van, but good luck finding a reasonably priced one with AWD (very high demand, especially due to camper conversions).
Vans are way better in almost every regard.
Actually, I'm buying a house with a garage and I may get a bike trailer, and a tow hitch for my BMW. That would be an even simpler solution
Nobody drives sheet goods around in a pickup or a work van with any sort of regularity.
There are only two trades that use sheet goods: drywall and carpentry. Most of the time they’re getting dozens or hundreds of sheets delivered to a job site.
What are you going to do with (12) 32 sq ft pieces of sheet goods anyways, put up drywall in a half of a bedroom or reroof a quarter of a garage?
If you really want to do this, you’ll get a roof rack for hauling sheet goods.
As someone who's just been trying to buy a crappy used truck to haul some crap to the dump a couple times a year, you're absolutely spot on. I even live in the southwest US where trucks make up a considerable portion of vehicles on the road.
Crappy used trucks simply aren't up for sale. And even the rare listing I do come across, the asking price is ridiculously inflated.
I was looking for the same thing and a friend gave me some advice.
Get an SUV with a trailer hitch.
worked out great. Maybe better than a pickup.
For example - taking mountain bikes somewhere to ride - you can put them in the back, go ride, and leave them there while you go eat without someone stealing them. You can even load them the night before.
dirty stuff can use a trailer (I've never needed one)
and suv carries lots of people - which has worked out many many times more than I predicted.
(it is a gas guzzler, but was cheaper because of that, and didn't compete with higher-priced pickup market)
Never understood why the yanks don't like vans? Pickups are much less popular here in the UK, many more people use vans. A crew cab van with removable seats is infinitely more flexible than a pickup, other than long stuff which you chuck on a roof rack.
Indeed. It's because of the fashion preferences of American SUV and pickup buyers.
I can attest to the fact that minivans are much more comfortable. I picked up my Pacifica hybrid minivan in early 2021 before the price hike and it was a steal compared to SUVs and pickups. When I was doing paperwork for the vehicle at the Chrysler dealership, I was chatting with some sales guys and discovered the shocking fact they had recently sold a luxuriously loaded-down pickup for over $100K. I was fortunate to easily haggle with them over my minivan because they don't make much money on minivans so they focus on pickups, Jeeps, etc.
A couple decades ago, I had started looking to replace an old hand-me-down car from my grandma, and had been mulling over whether I could ever justify spending $30K on an Infiniti at that time. My boss at work got a new pickup, and he was rather proud of it, and I innocently asked if it cost $25K because plenty of my Texan relatives had driven them over the years and I assumed they were a no-frills working man's practical vehicle. After a brief pause, he answered, "It was a little over 40 thousand." That was over 20 years ago.
Vans don't project manliness. Most people don't use pickup trucks for pickup truck things. They'd be fine with a station wagon, but they have self-confidence issues.
This is the main thing. The US is very, very weird in terms of how it genders every possible lifestyle choice, and polices those gender norms. The rise of SUVs in the US was partly driven by things like inconsistent emissions standards, but also by the need to make a more "masculine" alternative to the minivan or station wagon.
Vans usually have a very difficult time off-road or in mountainous terrain.
Vans are commonly used in urban areas, especially by businesses, but suburbs, rural, and construction benefit from higher clearences of SUVs and trucks.
SUVs are also usually much better in hazardous driving conditions because of a more optimal weight distribution.
Having grown up in the mountains, and currently living in a hilly snowy area, no thanks I'll keep my SUV. My in laws have a mini van, and it's not great.
I deal and have dealt with enough deep snow that would eat a van.
I still might get a Sienna Hybrid for daily commuter
I can't take this comment seriously unless you are buying snow tires. If you have snow tires, and you still can't get where you want in the winter, sure get 4wd.
I had a RWD pickup with snow tires and went anywhere I wanted to through two utah winters and many vermont ones too.
Yanks never got cool vans. Vans also became synonymous with Chester the Molester. Yanks also had Chevy Astro as an option. I grew up with the family owning a full sized custom van with 2 rows of captain chairs and the third row bench folding out into a bed.
From all of the bitching in the driveway, vans were not pleasant to work on the engine. Some of them had to remove a cover from inside the van to gain access, and that cover tended to not be well insulated and was the source of a lot of heat. Not much of a firewall as a car with the engine fully separated from the passenger compartment.
There were a lot of things people did not like about vans available in the land of Yanks. The Limey vans are not the same, so do not equate your experience as being the same.
Vans had tones of popularity. They are an iconic part of 60s culture(minibus) and 80s as well(A Team van)
There are two current reasons
- Millennials grew up in minivans and its viewed as a mom mobile and they don't want that look (despite the fact that most family SUVs are basically mini vans with out the sliders
I love a van, but they're a pain to work on compared to a full size truck. Like a popular minivan that has a 5 hour book time to do a simple tuneup. Reaching the plugs between the firewall is most of that time. Same with compact PCs, it's a puzzle to get everything in your 7L case.
Anecdotally, a lot more people in the US tow. And pickup trucks are the indisputable king of towing.
There's also the fact that it's a lot harder to take the top off a van than it is to add a top to the bed of a pickup. If I sometimes moved manure and had a van... I'd probably rent a trailer.
Some "yanks" align their identity with their vehicle. There are songs about trucks but yes a van or mini-van are more flexible.
There are many that buy trucks for off road capabilities but probably 70% or more of truck owners don't go off road more than once a year. Many pick up truck models, like stock versions with crew cabs, are too long and not equipped for serious off-road use. Shallow sand/snow they can handle but so can SUVs.
The powertrain packaging for vans is much tighter than for trucks. Who amongst us remembers removing the interior to change sparkplugs 6 and 8 in a GMC Vandura?
Even if you're not going to do the knuckle-skinning work yourself, the packaging negatively influences book rates when you take it to a shop
I wouldn't want to haul 3 yards of dirt/mulch in a van, or yard refuse. I wouldn't want to try and move a full-sized fridge in a van, or a queen bed box spring, neither will fit.
I can't fit an ATV in a van, and I really don't want to put a dead deer in the back of a van after I hunt one.
I wouldn't trust a van to haul 75 8x8x16 concrete bricks (over 2000 lbs/1100kg) because the suspension wasn't designed to do that, nor was the transmission, and the van will quickly deteriorate.
How about moving a couch? Fits in the truck, not in a van.
I did all of those things in the past 12 months.
All that being said, vans are great, especially with kids. They absolutely do not replace trucks... if you use the truck and don't mind getting it dirty. Shiny trucks with 5.5ft beds are fucking stupid. My kids all laugh at "trucks with a baby bed" these days.
Or, downthread, people just assume everyone with a truck is insecure, projecting wealth, and generally ignorant. Which ironically, is a very ignorant take.
The larger vans used by tradespeople in the UK, like a full size Ford Transit, would be fine with those loads (though I agree I wouldn't stick a dead deer in one as they're harder to hose out than a pickup bed). 10ft long loadspace, 1400kg payload, plenty of room for couches, beds and things. They're quite different beasts than the smaller kind like a minivan with removable seats. Plus it rains so much here that having a roof on is generally an advantage.
There are some pickups here, having said that: more rural utilities people, or landscapers who move lots of dirt, or farmers, might have one. They tend to be smaller than an F-150, but then everything's smaller in Britain including the roads...
Most of what you said is not true, at least for a full sized van. Sure you may not want to get it dirty inside, that makes sense. But they have more space than an 8' pickup bed. You can absolutely carry 2000lbs in a 1 ton van. An ATV or a couch will fit in one better than a pickup.
Yeah yeah, and 30-50 feral hogs could burst into your yard any moment.
For moving yards of mulch, topsoil or concrete blocks, almost anyone in my country, including people in construction would just have that delivered to the site, next day, by the seller.
No clue what van you're imagining, but weather alone makes many things much worse in an open bed. Moving a couch is a very common use of vans, people rent them specifically to move furniture all the time.
It’s 10 bucks for me to haul mulch and topsoil from a place down the road.
It’s hundreds of dollars to have the same literal dirt, delivered and dumped on my property. So now, instead of driving the truck full of dirt around my property and using it as desired, I now need to do it one wheelbarrow full at a time.
Fuck that.
As for weather, they make removable flat and domed “roofs” for truck beds, the weather argument is a nonstarter.
I own a station wagon, a van and a pickup (none of which are nice or new) vehicle and three trailers (to be fair one is special purpose) and I'll put up to ~1000lb on the roof of the car before I drag a trailer around.
Trailer is kind of obnoxious pain in the ass and has a bunch more shit to go wrong with it's use compared to a vehicle that "just does what you need".
It might not be the literal cheapest but a truck with the desired cab to bed ratio is the right call for the casual user who just wants to do homeowner things and doesn't wanna think about it.
I just plain don't have room to store a trailer, but I do have room for a second car - hence I own a ute (pickup or whatever in American parlance).
Which is really the thing: it's very useful to have a second car, but a trailer can't be a second car.
What's really desperately missing is useful payload capacity: a standard ute can't carry 1 ton in the tray confidently (and it's downright impossible to find accurate info on what you should do to get that outside of "add a tag axle").
I appreciate the suggestion! It's crossed my mind, but unfortunately a trailer doesn't really work for my living situation. It'd require off-site storage which just sounds like more of a headache (and expense) than I care to take on.
Do you not have services in the US to do this for you?
The problem: I have a pile of construction waste, household junk, garden waste etc. is solved by many businesses who'll come pick it up for a small fee.
If your local government doesn't offer this, there are many commercial operators that do this in the UK. Seems bizarre to buy a whole giant, inefficient, vehicle just for 'hauling' occasionally.
Scheduling a "bulk trash" pick up at my current home is only accomplished by calling my landlord, who then calls the trash company, who then calls back with some arbitrary date and time a month or more in the future. When I have crap I want to get rid of it, I don't want to deal with any of that. I'll take the "inefficiency" of storing and maintaining a second vehicle -- which my family would easily make use of other than hauling duties -- over dealing with the bureaucratic nuisance.
There are private options, of course, but the fees are nowhere near "small" for this service.
Not even. When I lived in the boonies trash service was ~$75 a quarter, the local hardware store would deliver pallets of mulch for free, and furniture stores offered free delivery above certain purchase amounts. My buddy's dad would haul your boat between the marina and your house for a flat fee. Hell, I was able to cram a full PA with floor monitors and a few guitars into my Corolla for weekend band gigs.
I started looking into getting a trailer or hitch hauler but it didn't seem to make much sense. I could usually pay somebody on-demand to move stuff around and it always worked out to be cheaper than owning and maintaining a truck. I presently work from home and don't even own a car anymore; the math is quite similar with rideshare and motorcycle maintenance coming in significantly cheaper.
Consider a trailer if you have even a mildly acceptable tow vehicle that can take a 2 inch receiver. Use what UHaul will rent you as a rough limit for what your vehicle can handle, and then if you want to save some weight get your own because it will be lighter than UHaul's brick shithouses.
Having said that, I'm still in the market for a larger vehicle with a better tow weight rating as I use the trailer more than a handful of times per year, and my current tow vehicle is getting a bit long in the tooth.
These are quite expensive for what you get and are slooooooow. It's fine if you want an expensive, quirky neighborhood runabout, but you'll be made very aware that this is a product not at all designed for the US market (there's a good reason most examples do ~1000 miles a year). The ACTYs I found online were in the $7-20k range, for a ~30 year old model - more for a nice van.
The best used work truck is actually a van. They lack the coolness factor of trucks, but are far more versatile. You can pick up a <10 year old Transit with under 100k miles for like 10-15k. That price point will get you a >10 year old F150 in the 100-150k mile range.
Plus, there are good options if you want something smaller can car-based, like NV2000s and Transit connects. Which don't really exist for trucks outside of newer (maverick) or niche (Ridgeline) options.
Bonus points, a nice Transit is a great daily driver too.
Harsh did a tipper conversion for the Daihatsu Hijet, which had an 850cc triple with a lot more poke than the Acty's 660cc twin, and had a "true 4WD" variant.
In the UK, Truck and Driver Magazine featured one so equipped in a head-to-head AWD tipper test (AWD in the sense of all wheels driven regardless of number of axles, not Subaru AWD/Audi Quattro type AWD), alongside a variety of extremely large trucks. Proper trucks, not F150s, we're talking 18-tonne Scanias and stuff here.
Everyone wanted one of the little Hijets to take home.
Renting a vehicle invites bureaucratic nonsense. For my personal situation, I need it ready to go at virtually a moments notice or I'll simply just avoid the chore.
For me personally, it's too much hassle. Between the paperwork, rental fees, getting a ride to and from, etc. I just start to lose motivation, and end up deciding to do the chore the "next weekend" which never comes. I need as few barriers between me and accomplishing a chore if I ever want to have any hope of completing it.
That's opinion/stereotype, and unsupported. From Rob Cockerham's experiment (2002):
"I guessed that 98% of all truck beds are empty"
"In 25 minutes I had counted 150 trucks, and 99 of them had been empty. This 66% empty ratio was much lower than I had expected. I hadn't realized that so many trucks were being so successfully utilized."
"The results were similar: 39% of the trucks were hauling goods, and 61 of them were empty"
"Along with this adjustment of my perception, I also realized that an empty truck is no more wasteful than an empty back seat. Most cars AND trucks in the US drive around with 75% of the cargo space unutilized...what difference does it make if it is interior or exterior space?"
A vehicle thousands of pounds heavier, with much worse mpg, and almost by definition terrible aerodynamics, is no less efficient than a car with empty rear seats? Sure.
I'd imagine that % changes heavily on hour in the day and road observed.
People using truck for work (tradesman etc) do it all thorough the day. People who just use it as status symbol get to work and back from work at given hour. Also probably more usage in weekend when people doing weekend project go shop and people not doing that don't even get out on the longer trips.
Sitting on one road for an hour (and looking at photos, far from peak traffic) is near meaningless
The "peak traffic" that all the 9-5 office workers on HN see is also not when trucks that carry things move. Blue collar work usually starts at 6/7/8am.
It is utility, just not the utility you're thinking of. Try spending all day, every day in a basic, rough riding pickup truck, then compare it to spending all day in a "luxobarge" that can still tow a 7,000lb trailer.
To the people I know who drive trucks like that, they're basically mobile offices.
Yep. The internet loves to bash truck owners as all being the same one guy who buys a truck to drive 1.3 miles to the office every day, but the audience of truck buyers is huge and diverse. Acting like nobody who buys a truck actually uses it or thinking that contractors couldn’t possibly appreciate (or deserve?) a nice interior for what is basically their mobile office is pretty out of touch.
> thinking that contractors couldn’t possibly appreciate (or deserve?) a nice interior for what is basically their mobile office is pretty out of touch
I'm not familiar with the USA. What do contractors over there do in terms of clean/dirty clothes? Do they change into clean boots and trousers before getting into the truck? Or are they all in roles where they don't get their hands dirty?
In my country, vehicles marketed to tradesmen and agricultural workers usually aim for a hard-wearing, easy-to-clean interior that's fairly spartan.
The trades are wide and varied. A lot of tradespeople will show up to the job in an old 250,000 mile Honda if they’re just doing dirty work and going home.
The farm and woodworking people I know have nicer trucks, but they’re not afraid to get them dirty. Put some rubber floor mats down and the floor is easy to clean. Leather seats are actually easier to clean than cloth seats. The steering wheel wipes clean.
Every square inch of my truck’s interior is covered in a layer of fine dust every time we go off roading because the windows have to be down. I can clean it all relatively quickly because everything is accessible and the interior is smaller and boxier than my car.
LOL. I know you're serious, but that's just funny.
Using my wife's fairly recent (2024 model year) pickup truck as an example, every horizontal surface is covered in papers, clipboards, horse tack and medications (she trains horses and operates a horse rescue). The floors and kick panels are probably muddy at this time of year, but I'm so used to it that I don't notice. The surfaces that aren't covered by papers or something else have a nice thick layer of dust (the truck spends a lot of time on gravel roads).
It might actually be vacuumed out a few times a year, but that's far from a priority. Generally, the cleanup only happens if one of us has to wear "nice" clothes to go somewhere.
But bear in mind that the areas that your body touches tend to clean themselves simply because you're moving around. So, the floors, dashboard, etc., might be muddy or dusty but the seats will generally be clean.
The basic "spartan" trucks tend to be for uses where you don't have to travel very far. If you're driving a hundred miles or so on an average day, you'll want to be as comfortable as possible or it gets old really fast.
>he internet loves to bash truck owners as all being the same one guy who buys a truck to drive 1.3 miles to the office every day
Because the only truck owners the people who bash trucks see are their neighbor across the street who is that guy.
The demographically comparable guy who commutes in 80mi one way from his "country estate" in his Audi isn't on the internet bashing truck owners because the guy he lives across from uses his truck.
Also, acting like the whole of the working class are basic burger shop cashiers who struggle to buy anything while simultaneously being idiots who buy 80k trucks just to "virtue signal"... This thread is totally incoherent. Most of the jobs people have are better than that, and most of the trucks people drive are cheaper than that, but the two extremes are mixed to create the most outlandish narrative.
You're out of touch with the working class. Some people practically live in these trucks. A little comfort goes a long way toward making their day bearable. Leather is easy to clean, power adjustment makes the seat more comfortable. Auto wipers, climate, etc., help them focus on the calls they're taking. And so on. Fleets of these are bought for commercial purposes as well. Companies wouldn't spend that kind of money without a reason.
There's a reason these "luxobarges" are the best selling vehicle in the U.S., and the answer is not virtue signaling.
Brother, people are scraping by right now. Auto loan defaults are nearing all-time highs. Car loan lengths are longer than ever. The average age of a vehicle on the road is something like 14 years old now.
I promise you with all my heart, those luxobarges are not being purchased because they’re practical in any way, shape, or form. It’s 110% virtue signaling.
I don’t get the recent internet trend of trying to excuse any bad behavior by saying it’s all actually very logical and simply a tragedy of reality. Nobody is buying a gigantic vehicle because it has seats that are easy to clean. Nobody is buying an expensive ride because they just NEED those auto rain wipers.
People are bad with money, and keeping up with the Joneses has always been a high priority in American culture. I see people making $20-25/hr driving brand new Cadillac SUVs. I talk to my car selling friends, and they have the loan rates for 6-10 years memorized, not 3-5 years. Nobody does those anymore.
Of course there is an enormous amount of virtue signaling around cars. It’s one of the strongest social signals people purchase.
> they have the loan rates for 6-10 years memorized, not 3-5 years
Playing Devil's Advocate, if you're going to be fucked either way, why not be fucked and have a nice truck than not?
It seems like, at least from an uninformed EU perspective, that if the "system" gives you the ability to get a big truck for no worse off that if you weren't going to get it, why wouldn't you?
It seems like auto manufacturers overly inflated their prices, and the loan issuers are mopping up said inflation back - so in the end the borrower (at least if poor and they're going to default either way) is better off getting more truck for their buck than less.
Because most people who are fucked, are fucked due to terrible money spending habits. Tons and tons of people who make six figures are living paycheck to paycheck. Not because they must but because they won't stop spending poorly.
Again, I don't understand the desperate internet trend of defending terrible choices by focusing on the, like, 0.001% of people who do everything right and still fail. We've got the highest living standards on the planet. It's absolutely a choice.
I was hoping for some genuine counterpoints but this just feels like a rant? It feels like the stereotypical response that millennials could afford property if only they didn’t spend their money on avocado toast at Starbucks.
Let’s say a normal car costs you $200/month and a big truck costs 400.
200 is not going to make a difference in your situation - you are either good either way or close to breaking point and therefore fucked either way (if not this month, then the next one when you have an unexpected large expense).
If you’re fucked, why not take advantage as much as possible and get the most truck for your buck? Well “your buck” in quotes but you get my point.
If my budget was at breaking point and for only 200 bucks extra (one time payment since I’m gonna default next month) you can bet I’m gonna take advantage and get another ~20k worth of truck that I’ll get to keep until the bankruptcy proceedings complete (at which point the extra would’ve depreciated off anyway). Or is there something I’m missing?
The thing you’re missing is that it isn’t a $200 difference. Auto loans above $1k/mo are becoming common now vs the $400 for something “affordable”. Since people don’t have large down payments, the monthly rate scales beyond linearly to offset default risk with the loan upside down.
You’re also presenting a false scenario of “screwed either way”. One decision is getting a car that doesn’t leave you with $10k+ negative equity in a year because you did $1000 down on a $85k truck financed over 10 years with an 8% rate. That’s a decade long financial albatross that will cost you $150k by the time it’s done.
The alternative is you put $1k down on a $30k vehicle over 4 years with the same monthly payment and never end up with negative equity.
The gulfs here are enormous and the “screwed either way” altitude is pure defeatist financial ignorance.
I don't think most people are buying trucks and then defaulting the next month either that's a bizarre argument to make. And 200 a month is a lot of money!
200 * 12 = 2400 * 4 years( let's be real it would be longer ) = 9600. That IS a lot of money, it's not going to solve every problem immediately but applying the mindset of whatever Im screwed so I might as well set my money on fire is exactly how people keep sinking into the hole. You take the 200 extra on the car, on the apartment, the 150 pants. Its death by a thousand paper cuts and it will make a bad situation much worse.
If you think people are spending just $200-400/mo on a car, I can see why you don't understand how bad this situation is. Most people are spending more like $700-1000/mo.
It has nothing to do with avocado toast, though that wasn't nearly the zinger you thought it was. As it turns out, eating out is insanely expensive. Cook most of your food and you can save a TON of money. The fact that this simple idea is so hard for people to pull out of the avocado toast comment continues to astound me.
And you're right - you can certainly scam the system for 6 months of "more truck". That's exactly the kind of monetary responsibility that got us into this situation in the first place. Thank you for showing everyone a perfect example, I suppose.
Yes some are, but not everyone with a big truck. I'm in truck country and most people can afford their big trucks no problem at all. It's not virtue signaling, they are do-everything cars. Nothing else beats them.
You can go to a off-road work site during the day, and take it downtown for dinner after. Lots of people are making good money and can easily afford them.
> I promise you with all my heart, those luxobarges are not being purchased because they’re practical in any way, shape, or form. It’s 110% virtue signaling.
not sure virtue signalling is best description here. I think "conspicuous consumption" is far better description of the process
You have such a deep misanthropic view that it's prevented you from seeing anything outside of it. You're preaching a faith not practicing an understanding of the world.
> Nobody is buying a gigantic vehicle
There are tons of contractors, laborers, small business and property owners who need the space or the utility of the vehicle. The reason these vehicles sell well is because they come in _tons_ of configurations.
> because it has seats that are easy to clean
No, that's why the manufacturer puts them in there, it helps them sell more vehicles by expanding their options.
> People are bad with money
Just.. like.. universally? Then how do you explain the number of billionaires and millionaires in this country? Let me guess.. from your heart it's 110% graft and corruption and 0% skill and sense and building wealth?
> I talk to my car selling friends,
Who has "car selling friends?" Your access to anecdotal information may not be helping you.
> It’s one of the strongest social signals people purchase.
> According to Edwards’ data, 75 percent of truck owners use their truck for towing one time a year or less (meaning, never). Nearly 70 percent of truck owners go off-road one time a year or less. And a full 35 percent of truck owners use their truck for hauling—putting something in the bed, its ostensible raison d’être—once a year or less.
> So what do people actually like about trucks? According to Edwards, the answer is counterintuitive. Truck drivers use their trucks very much like other car owners: for commuting to and from work, presumably alone. The thing that most distinguishes truck owners from those of other vehicles is their sheer love of driving. “The highest indexed use among truck owners is pleasure driving,” says Edwards. Truck drivers use their vehicles this way fully twice as often as the industry average. “This is the freedom that trucks offer,” says Edwards.
The F-series is the best selling car family in the US. Some of them are using it for its intended purpose sure, the majority are just using it as parent said, a luxobarge.
>The F-series is the best selling car family in the US. Some of them are using it for its intended purpose sure, the majority are just using it as parent said, a luxobarge.
A F550 box truck and a crew cab shortbed F150 are both F-series as well as everything in between.
If not the best selling it had better be damn close with all the different vehicles that exist under that one nameplate.
The F-150 alone has been Americas best selling vehicle for 47 years straight until getting dethroned by the RAV4 in 2024 (unless you add any of the other F-series trucks). It appears to be back on top in 2025.
one time a year or less was the suffix for each of these, many more people fall into the once a month or so category. The economical thing to do is buy a civic and rent a truck the one time a year you use it for truck things.
If your argument is that most Americans should be on public transit and save the average $500,000 they spend during their lives on private vehicles then I completely agree.
If you're saying "a less bad thing is still bad!" then your comment reads more like the "We should improve society somewhat. / Yet you participate in society. Curious! I am very intelligent." meme.
The argument seems to ve that trucks are bad because people don't use them to 100% capacity all the time.
People generally buy vehicles for to fit all of their needs not 95% of them. My back seat and trunk are almost always empty and my passenger seat is mostly empty.
For being certain about something based on industry data?
>There are tons of contractors, laborers, small business and property owners who need the space or the utility of the vehicle.
And if that was the majority of these purchasers, this would be a reasonable response, but the extreme majority of truck owners use their truck for its intended purpose ONCE A YEAR. Bro just rent it from frickin' Home Depot and drive a Camry.
>No, that's why the manufacturer puts them in there
Ah, and of course the cheaper cars are purposely given seats which aren't cleanable? Or is it still correct that in the context of our conversation, it's nothing special and completely unrelated to how most people use their car? It's not within a million miles of a decision point.
>Just.. like.. universally?
Yes. You got it. I literally meant that every single person on the planet, rich, poor, and everything in between, is bad with money. I certainly wasn't making a hyperbolic point to bring an idea to the forefront - incredible detective work.
>Who has "car selling friends?"
I buy a lot of cars, and eventually made friends with the people I keep buying them from. We hang out sometimes. Do you just... not make friends with anyone?
>We know this.. how?
Who knows? My friends actually sit around talking about the specs on their refrigerators and the color options. They tinker in the garage on the cooling coils for hours a day. You should see how smooth the drawers in mine are.
On the out of touch point, I will just note that every time we drive to West Virginia or Pennsylvania you can see when you leave the rich exurbs because it goes from $80k vanity trucks to fuel and maintenance efficient sedans, old Toyotas and vans, and the heavy trucks guys like welders use. There is zero question that they’re using those trucks from the wear patterns, whereas the luxury trucks in the areas where the average house is a million plus are spotless.
It’s not “virtue signaling”, it’s lifestyle messaging like wearing cowboy boots or walking around with DJ headphones as if you’re going to drop a set after the morning standup.
Here (southeast US), lawn services use pickups, often also with a trailer. Most other services (plumbing, electrical, HVAC) use vans. Less sure about contractors, I interact with them less.
Most commercial services near me use trucks with or without a trailer. Painters tend to use vans, and some electricians. Everyone else has a truck with a logo on it. You can't tow well with a van, so it has to be a company that never tows.
Granted probably most people on here are CA or SV adjacent, which has a fairly idiosyncratic relationship with its service industries and stricter emissions regs.
> The modern US pickup truck isn't built for utility. It's a $60,000 four-door lifted luxobarge with leather interior and a short bed. It signals (perceived) wealth while preserving working-class alignment.
Reading the HN version of truck drivers is such a stark contrast to interfacing with actually contractors on a day to day basis.
A vehicle being comfortable and luxurious isn’t something only the bourgeoisie can appreciate. People who work spend a lot of time in their vehicles too.
No, but a sprinter van is going to provide better actual utility for most trades and a 80k f150 platinum is a long way away from a white 2 door long bed which can make the spend not make sense business wise.
As you say though I do see trades workers with the fancy pickup trucks (often with a trailer, cant scratch that bed paint aha) which I attribute to low interest on auto loans and poor business sense.
> There seems to be no limit these days to how lavishly equipped, not to mention expensive, full-size standard-duty pickup trucks have become at the upper reaches of their respective model lines. [...] They’re brash and uniquely American alternatives to fine-tuned European luxury SUVs. For those keeping score, Kelley Blue Book says the average full-size pickup sold for $66,386 last month, due in large part to the growing popularity of such upscale models.
> The average new vehicle price in the US is 50k, people are not buying the base model.
$50K is much closer to the $40K base model than the $80K platinum model.
Everyone loves to cite the platinum model as if all the contractors or CEOs or whoever were bashing today are driving it, but most people are not buying the most expensive models.
Way than half. Average is dragged up by 100k F-550s with $100k service bodies installed on them and $200k+ exotic cars. There are no negative and zero dollar sales to drag down the average.
This is a textbook example of a case where median would be better.
The Euro vans (sprinter and transit) are very well suited to businesses who'll own new stuff, depreciate and trade in before it's out of warranty. There's a reason those things get exported to the low labor cost 3rd world from there rather than winding up on used car lots like domestic van based single rear wheel box trucks and utility body stuff.
If you look at the cybertruck's architecture it basically is the "top end" of that line.
It's a big car platform with a bed. It's the "top of the line" for "car based" pickups like the old Subarus, the Maverick/SantaCruz and Ridgeline.
While it nominally competes with the F150 it doesn't really. Same as how the Ridgeline nominally competes with the Ranger, but doesn't really.
I think it's a real shame the cyber truck never took off. While gimmicky I think the longevity of it's absolutely stupid thick(er than typical) gauge stainless body would have put pressure on other OEMs to stop building shitty truck beds that dent and rust if you look at them funy.
The venn diagram between people who say what you just said (which to be clear, I'm not disagreeing with) and people who screech about safety if they see a pickup being anywhere near full utilized is way too close to a circle for me to take either seriously.
I believe you're accurate for some purchases, but also woefully inaccurate outside of your experience space.
There are millions of workers carrying tools, parts, supplies, and refuse in pickup trucks. Where I live (rural), almost everyone has a truck, and it is for work, not show.
And in cities, as I walk around neighbourhoods, I see endless roofers, plumbers, builders, gardeners, and more using them for work.
The modern US pickup truck still has the utility image and they make sure they sell a bunch to people who want utility to ensure that the image is not lost. That is why the lightening came in a cheap pro trim clearly targeted at the things pros are likely to want. (I don't know how well it worked, but they seriously tried to sell to that market)
Of course the real money is in the high trim levels that sell for twice as much but don't really cost much more.
Pickup trucks also portray toughness - the other all-important American virtue in addition to wealth. I always get a kick out of American Football ad breaks, where every other commercial is either a truck commercial narrated by some guy with an extremely gravelly voice talking about how tough their trucks are, or an ad for ED pills.
They can be luxury vehicles with reasonable running costs - regular gas and less depreciation than the usual luxury brands. They also have utility in case you need it. Pickup trucks aren't my cup of tea but it can be very rational to buy one even if you don't need it as a work truck.
I know plenty of engineers with expensive trucks used to carry their families around during the week and haul their hunting bounty home on weekends. In that scenario, the Cybertruck is a total failure. Where's the exposed bed for a deer? How about hauling the boat to the lake?
What's 100K? My Lightning was just under 51K out the door, and it is not a base model. You must be referring to something else? Maybe pickups in general? It's true that they do tend to be expensive.
I'm looking forward to the Telo-- if they get to market. It's absolutely all about utility. It will be interesting to see if people only want pickups as a fashion statement or if a weird, very practical vehicle can win.
(Same bed-size as Tacoma; midgate that folds down to hold a full sheet of plywood; seats 4 people comfortably; same length as a Mini Cooper SE).
It never stopped being possible to order a bare bones F-150 with a 8ft bed. Might not have the tradeoffs that many people are looking for, but difficult to argue something like that has less utility than a mini truck that can't drive on the highway.
I once rented a "kei van" in Japan once. I think I remember seeing similarly utilitarian trucks, but forget what they were called. I found the kei vans very practical.
I have one. Four wheel drive, turbo, 660cc little motor. There's even a cute "bashguard" built in to the oil filter, which is hilariously the lowest thing to the ground. No frills. Knobs control everything.
I love it. Full-flat back allows for camping in your car (I'm just over 6 feet tall.) Three bicycles and three people can fit. Wood, tools, DIY... And it is tiny, so it is easy to drive and park.
It doesn't like driving faster than about 110km/hr, but that's good enough for me.
The utilitarian trucks you are talking about are k-trucks, or kei-trucks. "Kei" just means "lightweight."
On that note, kei car minivans like the Honda N-box are just about the most practical car you can buy for your teen offspring - 4 seats and a ton of boot space.
> It's the suburban equivalent of a yuppie's Rolex Submariner.
The difference is that the Submariner can actually be used as a dive watch. If it turned to fail significantly more often than other dive watches underwater, people would be much less inclined to buy it even though it would literally make no difference for them.
I mean the Cybertruck, and EV trucks in general to a certain extent, are rather lousy trucks, so they aren't seen as aspirational the same way a normal F150 or Submariner are.
a pick up without flat bed rails has significantly reduced the areas where it can be used as a work truck. Pretty clear signal that the CyberTruck was a status symbol not a work truck.
My impression is that the pickup truck as status symbol began with a Back to the Future product placement. You may recall that the character Marty lusts after a 1985 Toyota SR5 Xtra Cab.
I saw the movie in the theater and, at the time, found it strange that anyone would have a work vehicle as a dream car.
“Spreadsheets can contain a part of truth,” Ms. Gluesenkamp Perez told me. “But never all of truth.”
Looking to illustrate this, I bought the recent book “White Rural Rage” and opened it more or less at random to a passage about rural pickup trucks. It cites a rich portfolio of data and even a scholarly expert on the psychology of truck purchasers, to make what might seem like an obvious point — that it’s inefficient and deluded for rural and suburban men to choose trucks as their daily driving vehicles. The passage never does explain, though, how you’re supposed to haul an elk carcass or pull a cargo trailer without one.
It’s all but impossible to go into any rural bar in America today, ask for thoughts on pickup trucks and not hear complaints about the size of trucks these days, about touch-screens and silly gimmicks manufacturers use to justify their ballooning prices. Our economy, awash in cheap capital, has turned quality used trucks into something like a luxury asset class.
It’s often more affordable in the near-term to buy a new truck than a reliable used one. Manufacturers are incentivized by federal regulations, and by the basic imperatives of the thing economy, to produce ever-bigger trucks for ever-higher prices to lock people into a cycle of consumption and debt that often lasts a lifetime.
This looks like progress, in G.D.P. figures, but we are rapidly grinding away the freedom and agency once afforded by the ability to buy a good, reasonable-size truck that you could work on yourself and own fully. You can learn a lot about why people feel so alienated in our economy if you ask around about the pickup truck market.
Instead, the authors of “White Rural Rage” consulted data and an expert to argue that driving a pickup reflects a desire to “stay atop society’s hierarchy,” but they do not actually try to reckon much with the problem that passage raises — that consumer choices, such as buying trucks, have become a way for many Americans to express the deep attachment they have to a life rooted in the physical world. A reader might conclude that people who want a vehicle to pull a boat or haul mulch are misguided, or even dangerous. And a party led by people who believe that is doomed among rural voters, the Midwestern working class and probably American men in general.
> The modern US pickup truck isn't built for utility.
Not really true. Something like an F150/250/350 is absolutely built for utility. It's popular for a reason. It's just not used for utility by a large number of buyers. It's a "pavement princess".
The Cybertruck is an objectively bad product for many reasons of which utility is pretty high up there.
For example, it's really heavy because of the steel body yet it has an aluminium frame. The problem with aluminium is that it deforms with stress in a way that steel doesn't. Why does this matter? If you're towing a heavy load over rough terrain the frame is going to face large forces up and down that will end up snapping that frame.
> It's the suburban equivalent of a yuppie's Rolex Submariner.
That's a funny example because it shows you know just as much about watches as you do about trucks, which is to say nothing.
Sure, finance bros might buy Submariners but that doesn't change the fact that it's a very robust product designed for diving, originally. Now the need for that has been diminished because we now have dive computers, quartz dive watches and such and you can argue it's not worth ~$10k or that there as good or better options for less (which there are) but it's still an excellent product with many years of design to suit its original purpose.
Even if you use a dive computer as an experienced diver, you'll generally also have a dive watch because computers can fail [1].
> I say all of that to say that making a pickup truck for that market segment isn't a bad idea from a numbers perspective
So we have luxury SUVs where once the SUV was a commercial vehicle (eg Toyota Land Cruiser) and they may sacrifice some of the features such vehicles originally had (eg AWD) but the trades are made for a product that people want.
So yes, you could make an equivalent truck and say it has a market. Maybe it does. But even if it does, the Cybertruck isn't it. Because it's a terrible product for every purpose other than an expensive demonstration of your political leanings.
> That's a funny example because it shows you know just as much about watches as you do about trucks, which is to say nothing.
Nice ad hominem. No diver is buying a Submariner specifically as a backup for their dive computer for the exact reasons that you went on to outline in your post. It's a textbook Veblen good. The Chinese can build a mechanical Sub clone that keeps the same time as a real one for $100. Swatch (via Omega) builds a more technically-impressive dive watch at a fraction of the price. Oris makes one with an analog depth gauge for even less than the SMP. All of them are more inaccurate and less reliable than anything quartz or digital.
Rolexes stopped being tool watches a few years into their post-Quartz crisis recovery. My GC buddy drives a Tundra. Fleets of white collar workers drive Crew Cab F-150s with wheels more expensive than the worthless Regular Cab I had years ago. No need to get twisted up about it.
I had a 2008 Tundra I sold when I moved to the EU not too long ago. Still miss it. It was big, but could easily tow my boat or haul anything I needed. Was a 4 door and had a full sized bed. Had 125k miles when I sold it, and still ran great.
I would have gotten a Tacoma, but I need the extra towing capacity.
I searched this thread for "Tacoma" to see if anyone was mentioning this. (A few other comments had similar sentiments as well.) It's so true. I live half a block from an auto shop that is well patronized by small-time gardeners, contractors, etc. A sizable proportion of the vehicles there at any time are 20- to 30-year-old Tacomas.
The modern US pickup truck isn't built for utility. It's a $60,000 four-door lifted luxobarge with leather interior and a short bed. It signals (perceived) wealth while preserving working-class alignment. It can also be justified by way of having to pick up used furniture for TikTok refinish and flip projects or bimonthly runs to Home Depot to buy caulk and lightbulbs. Independent tradesman can write them off as work vehicles or, allegedly, use COVID-era PPP loans to buy them.
It's the suburban equivalent of a yuppie's Rolex Submariner. Investment bankers generally don't go scuba diving and if they did a dive computer would be vastly preferable.
I say all of that to say that making a pickup truck for that market segment isn't a bad idea from a numbers perspective. You just can't market it as a luxury vehicle because the whole point is that it is but it isn't.