... And thanks. I thought I was the only one who thought the video fad was dumb. Now it's just a toll booth for getting a product presented, and I never watch them. How about others? Do you find videos actually useful or are they just glitz?
I hardly ever watch product videos. I'm usually in locations where It would be rude and I don't want to put in earphones just to find out what's going on. But I'm a curmudgeon, and may be an outlier.
I will happily join you in outlier-land. I want to be able to read - and quickly grok - what a product is about. Needing to watch a video to understand a product is a marketing fail, IMO.
I'd join that too. I never liked videos that are just some person reading from a script. Just give me the script, I'd rather read it at my own pace and time, and I don't care if you really want to be youtube-famous.
When I want to know what a product does or how I might find it useful, I prefer text. I don't have to wait for a video to get to the point.
However, when I've decided to actually try it out, I find the video extremely useful as I expect it to demonstrate the onboarding process for me (ie how do I get started quickly).
thinking that everybody prefers reading
is a typical programmer bias. A good number of people will prefer watching a video. Same with voice, most programmers prefer email or chat for work related discussion. Almost all the sales people I know would rather pick up the phone
and sort the issue by talking.
Annoying glitz too if they include information in the videos that isn't in text form on their website. Videos play at one speed, I can't fast forward the video if I'm a faster "video-watcher" like I can with reading. And if I'm on a VPN I'd rather avoid loading the video altogether if I can avoid it, which is what my browser plugins are for.
Well, perhaps I could just watch the videos faster, interesting thought experiment.
> Do you find videos actually useful or are they just glitz?
If I'm legitimately interested in a service and want to know how it works, sure, but if I just want a quick overview to decide if I'm interested I'd rather have something simple like some text and images.
My vote goes for the short 1-minute video with understandable presentation of how the product works and solves my problem rather than reading paragraphs of text.
... And thanks. I thought I was the only one who thought the video fad was dumb. Now it's just a toll booth for getting a product presented, and I never watch them. How about others? Do you find videos actually useful or are they just glitz?