Substantial discussion: https://news.ycombinator.com/item?id=7645411

From the top comment[0] by endersshadow[1]:

    I've said this in the corresponding reddit threads in
    /r/beer and /r/homebrewing, but I've met Jim Koch on
    multiple occasions in multiple settings, and I've never
    seen him not hammered. He's a functioning alcoholic, not
    a magician.

    He is, however, brilliant. He gets beer and marketing
    beer better than anybody else I've ever met.

[0] https://news.ycombinator.com/item?id=7646034

[1] https://news.ycombinator.com/user?id=endersshadow