I'd imagine that these desks cost roughly the same amount to produce and the only reason they're ~£400 is because it's a relatively niche product and is sold through a reseller, not direct.
This is they type of desk that I have and I saved a significant amount of money by just buying the legs and then getting a table top at Ikea. Most of this re-sellers are capturing their margins by having overpriced desktops included in the purchase.
This desk also has a cross bar for support and to conceal an axle which allows the desk to have a single beefy motor. I have found the cross beam to be crucial as I have used the desk off-and-on as part of my treadmill setup and every now and then you want to stabilize yourself holding the desk. Even with the cross beam it can wobble in this scenario.