yeah. That's the sad thing though... what you originally suggested is what I've been wanting to do with the datacenter space. I'm pretty frustrated, really, that it doesn't appear to be possible... I mean, I'm in deep enough now that I can't just walk without consequence.
(as an aside, he.net does seem to be kinda doing it; I mean, their prices are mostly standard. Not really, though. And their power prices are absolutely terrible compared to the high end, as they make you buy a whole rack to run like five servers. I'm pretty pleased with their bandwidth, though, I mean, for the price. Way better than Cogent, for example, who can easily be more expensive.)
I mean, I can get the other guy to handle most of the custom dealmaking (at the cost, of course, of a smaller cut for me.) but changing the industry really was one of my goals... and it's just not going to happen this time around.
I don't know... I'm starting to think that a sincere will to 'change the world' is an inherently bad thing. The whole business side of things is full of [un]ethical compromises and gaining advantage through concealing relevant information (and this, if you are dealing with the most honest folks; if not, it's full of outright lies.)
Best of luck with your friend's new datacenter.