Color was coming out right as I was starting my first company. I was just becoming aware of Valley culture, and I found the Color story really, really confusing. As other things have started to click and I've moved from "not knowing anything" to "being consulted professionally on these matters" the whole story of Color remains pretty confusing to me.
I don't mean to use hindsight to say I knew they were going to fail, just that I'm just as confused as to how this happens as I was the first day I got interested in startups.
