That's why it was kicked into overdrive during/after Occupy Wall Street. The message of bankers screwing over everybody else in the country had clear broad appeal and people were paying attention and talking about the issue. Then, newspapers started reporting that the OWS protestors were using a "progressive stack" to silence white men and give all the talking time to the freak squad... I don't even know if that narrative had any truth or if the newspapers made it up whole cloth, but regardless it was something most American's certainly could never agree with, so OWS was overnight transformed into a social justice freak show in the eyes of the public and people stopped talking about bankers.