I wonder who makes their decision by going to the dealer, though? Ford didn't even regularly stock Lightnings at the dealer, in fact, they basically sold them online and kept inventory at regional fulfillment centers. As soon as someone pulled the trigger, they'd ship the truck the last mile to the dealer of their choice.

Maybe the dealers could have done better. In fact, they definitely could have. Most did have a demo Lightning, in my experience, but that doesn't mean salespeople were pushing customers towards them.