Agreed, and my TV is much older as well. I was just guessing about average consumers, but maybe you're correct. Maybe people don't cycle out TVs so quickly. I suppose the length of ownership has a strong bearing on cost. Part of the concern here as well is that Roku would be incentivized to err on the side of caution. ie, if not enough people keep their TVs for 10 years, they might need to practically plan for customers to keep their TVs for only 5 years.