Most lies in the startup community are shallow lies that mislead those who don't have filters or don't care enough about a particular entity to do their homework about them. It's deep lies where people attempt to mislead even those that are doing due diligence that are high risk. Shallow lies have a lower, but still significant, risk to the liars.
I think it's good to ask why someone is singling out a single person or company for shallow lies, as it might reveal a bias. Something doesn't seem quite right about that TechCrunch post.
With some shallow lies, large amounts of money is at stake. Investors will make mistakes and lose money. These shallow lies are worth paying attention to and so are those who keep getting fooled by them.
I think it's good to ask why someone is singling out a single person or company for shallow lies, as it might reveal a bias. Something doesn't seem quite right about that TechCrunch post.
With some shallow lies, large amounts of money is at stake. Investors will make mistakes and lose money. These shallow lies are worth paying attention to and so are those who keep getting fooled by them.