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The one new factor is the route fragmentation that occurred over the Atlantic with the 757 and 767 and the fragmentation that occurred over the Pacific with the 777 and 787. These changed from a model where only hub to hub flights where every seat had to be sold to be viable from a financial point of view to enabling many city pairs to work, and airlines still to make a profit, even if the business class seats are not fully sold. This led to a much larger market, which plenty of room for 3-10k "business class" tickets on these flights.

If boom can hit that same number, they will have success out of the USA <-> Europe market and premium intra-asia flights - the two most profitable route systems in the world.



You should write more about this on a blog or something, it's interesting and you seem knowledgeable.




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