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That reminds me of why McDonalds got such a high penalty in the court case everyone remembers as "person sues for spilling hot coffee on themselves".

The reason this reminds me of that, assuming that I remember right, is that I think they had even taken the decision that the cost of paying lawsuits for those injuries was lower than the increase in revenue for being able to say "we have the hottest coffee"… and that was why they were deemed so severely liable.

They were definitely shown to have known it was resulting in injuries from other settlements:

https://en.wikipedia.org/wiki/Liebeck_v._McDonald%27s_Restau...



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