Yeah, I went to Best Buy to take a look at the new iPad the other day. They didn't have it clearly labeled (iPad 2 vs. the new iPad) and so I didn't even realize I was using the new iPad at first. Granted, I've only used an iPad on 1 or 2 occasions in the past, but if there were some kind of new touch feedback functionality, I would have noticed instantly.
The iPad 3's display is notable mostly because of what you don't see: pixels. If you saw two of them running side by side, I expect you would have seen the difference immediately. However, a technology which simply removes a problem, even when it's a big ugly problem, is often invisible except by comparison. It's still a big deal even, nay because, it's not immediately noticeable on its own.
