But are you happy with Google data-mining your email to deliver custom ads? (Of course, if you have an adblocker installed you won't see them, but the principle holds.)
Yes I am happy for Google to do that. You phrase the question as if people won't have even thought about it that way. I think it's a trade where I come off the best.
I'm not much of a consumer. I don't buy that much stuff. My value to advertisers is probably a lot less than they think it is so I'm currently doing fairly well from selling my profile in return for free services.