Same here. Apple users baffle me time and time again. From his writings it appears as the only luxury items in his life are Apple products. I can understand the Apple "idea" working with people who have to buy "hipness" or just have enough to money to spend. But he seems to be definitely not "that" kind of person. Deeply fascinating fascinating a brand can reach such a level of devotion.
I've used Linux, Windows, and Mac laptops over the years. The thing that sells me on getting only Mac Laptops from now on isn't the design, it's the value retention. The retention of value is driven by the design and the demand from Apple fanatics of course, but it means that I can get most of the cost of a new Mac by selling my old one. A new one may be 1300.00, but I can get 700-900.00 for my old one. I am getting a new laptop every three years for 400-600.00.