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> The largest project by far is the first, companies like crypto.com can just spend billions of dollars on marketing to become a leading exchange, and users still don't really reap tangible benefits from crypto

Crypto.com was founded in 2016, FTX in 2018, Coinbase in 2012, Gemini in 2014, Binance in 2017.



Sure. And FTX bought arena naming rights too.

My point being that no exchange is winning on “is a better exchange than competition,” they’re winning on name recognition.




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