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Occam's razor, and my familiarity with the industry, both tell me it's not malicious but rather just various shades of incompetence & misaligned incentives that are producing such high amount of "spec churn".

But if it were a strategy, "EEE" or "Embrace Extend Extinguish" is not a good term for it. Maybe call it EEEE. "Extend Extend Extend Extend".



In Google’s case it’s perhaps EELIE, embrace, extend, lose interest, extinguish.




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