^^ Agreesies w/citricsquid. (Due to the fact that it's highly customizable, Tumblr gets compared to MySpace. But paradoxically, due to the fact that many of its early adopters are wburg hipsters w/great taste, it also has a rep for having excellent design biases. Checkout the default themes. Gorgeous.)
But it truly is more like Twitter (or even Facebook) than MySpace due to the fact that it's for publishing (or sharing) content more than pimping a profile.
This is very hard to see from "the outside" (where people are more likely to compare it to Wordpress because it's "just a blog"). But what you don't know until you use it, is that more than half the party is inside the system. The Tumblr themes are never even seen because you're experiencing your friends + followers through a Dashboard view. You're Liking, Reblogging (not too unlike retweeting), adding commentary, asking questions (that are hidden on the outside), squeeing over famous followers, etc.
Tumblr, like Twitter is a place. You can interact with people w/out asking them to visit your-site-somewhere-else. Unlike Twitter, is has the advantage of also being a destination. That link you're sharing? That essay you wrote? It's all right here, still on the Tumblr.
[edit: Businesses see its popularity. Tumblr has as many users as Twitter did two years ago. IBM, The Economist, The Today Show (!?), most Conde Nast magazines, YC start-ups like Convore, high-end hotels... I've seen 'em all on Tumblr.]
As for what the original post is about: It's a fair question. Tumblr is easier than WP. But that's not why it's popular. It's the social part. While we wait for our utopian federated, distributed social networks to arrive, these centralized places are pretty great.
But it truly is more like Twitter (or even Facebook) than MySpace due to the fact that it's for publishing (or sharing) content more than pimping a profile.
This is very hard to see from "the outside" (where people are more likely to compare it to Wordpress because it's "just a blog"). But what you don't know until you use it, is that more than half the party is inside the system. The Tumblr themes are never even seen because you're experiencing your friends + followers through a Dashboard view. You're Liking, Reblogging (not too unlike retweeting), adding commentary, asking questions (that are hidden on the outside), squeeing over famous followers, etc.
Tumblr, like Twitter is a place. You can interact with people w/out asking them to visit your-site-somewhere-else. Unlike Twitter, is has the advantage of also being a destination. That link you're sharing? That essay you wrote? It's all right here, still on the Tumblr.
[edit: Businesses see its popularity. Tumblr has as many users as Twitter did two years ago. IBM, The Economist, The Today Show (!?), most Conde Nast magazines, YC start-ups like Convore, high-end hotels... I've seen 'em all on Tumblr.]
As for what the original post is about: It's a fair question. Tumblr is easier than WP. But that's not why it's popular. It's the social part. While we wait for our utopian federated, distributed social networks to arrive, these centralized places are pretty great.