I don't know any details here, but it might have been just one of those "hey <developer position> we'd love to show you how <product> can help you save <time/money/both> - contact us for a demo " kinda things which wouldn't be too weird.
There was a custom blurb about Shopify and talk about "adoption" and alignment with my team, along with a followup email when I didn't respond. Weirder part was that my email wasn't public (but guessable, first.last@shopify) so they must've gone through some manual process to find people to contact
