There seems to be various unrelated domains that are tapping into the power of virtual presence of others to enhance personal performance.

The obvious one is the Peloton exercise bikes with the video of the live instructor motivating them.

Before the virtually connected humans, we had real ones such as "pacers" in running: https://livehealthy.chron.com/pacer-running-2865.html

There's probably a meme or jargon that encompasses all the above psychology but I don't know what it is.