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Jesus, I never realized how on message the guy has been for 30 years. If you showed that 1985 Steve Jobs an iPhone, I don't know if he would be impressed or be nonplused and see it as some obvious progression that he's had in mind for a long time.


His consistency seems really important to me, but it isn’t as remarked upon as, for example, his perfectionism.

When you look at Apple’s product timeline, you can see he’s always thinking several years ahead. Plenty of good products were just bridges to great products. Some products didn’t make any sense until later.

Probably one reason that people like to speculate about Apple’s plans is that Apple actually uses plans, as opposed to hopes. I doubt Microsoft or Google could give more accurate pictures of where they’ll be in 10 years.


> I doubt Microsoft or Google could give more accurate pictures of where they’ll be in 10 years.

I doubt that 10 years ago SJ could have guessed Apple would make money mostly on phones and music player.


>I doubt that 10 years ago SJ could have guessed Apple would make money mostly on phones and music player.

Given that the iPod came out 9 years ago, in 2001, I'm sure the market was on his radar. Heck, the iPhone started development in 2004, 6 years ago. And I have to believe Steve has a vision and was simply waiting for the technology to catch up.


I bet he had a pretty good idea. Looking back on the way products were introduced, I think it’s the theory that best fits the facts. (Of course there was also some luck – Jobs is smart but not magic.)


not to be overly nit-picky but I think you're using 'nonplused' to mean the opposite of what it does. The word means to be bewildered or at a loss for words, in this context you seem to be saying that Steve Jobs would be 'unfazed' or 'unimpressed'




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