You would be amazed to know how piracy became consumer grade in the past few years; I heard about streaming sites from non-technical people that were watching their favorite shows there because there was no official way to do it otherwise. Outside top 2-3 markets, most online streaming services have a serious delay that is no longer accepted by consumers, so they turn to piracy. Why wait 1-2 years to see the last episode of Game of Thrones on official channels when you can see it next week on pirate sites?