It was almost amazing how popular and terrible that movie was. What’s gonna be next, a monster where if you smell it you die? It was just another blatant example of how you can get people to mainline the kool-aid with social media, marketing, and Fear of missing the current big thing.
It wasn't a terrible movie. It was reasonably well constructed and hit most of the right beats. But for middle-brow entertainment it's a perfectly good example of a monster movie.
You may be getting bored of this trope (DON'T USE THIS SENSE OR YOU DIE) but that doesn't make the individual films terrible.