I have a friend at Bandai that says the US market actually has laws that prevent the situation that occurs in Japan.
Shows like Power Rangers basically have their entire commercial blocks bought out by the toy company that manufactures the Power Rangers toys. This creates a very interesting relationship where the show runners and toy creators work together when creating the next season, where the two companies have veto power over ideas from the other. The toy companies come up with special guns or powers unique from the previous toy line, but the show producer can argue that it wouldn't translate well on screen or that there aren't enough good story lines and vice versa.
In America atleast the toy tie ins are limited in the amount of advertising they can show. I wouldn't be surprised to learn that the limitations on online advertising are far weaker than their television equivalents. This tracks with my own viewings as a child from what I can remember. I remember being bombarded with toy ads when I was young, but I also remember being excited about toy tie ins I didn't know existed when I got my parents to rent Power Rangers on VHS and having the first and last 5 minutes of the video tape consist of toy advertisements.
Shows like Power Rangers basically have their entire commercial blocks bought out by the toy company that manufactures the Power Rangers toys. This creates a very interesting relationship where the show runners and toy creators work together when creating the next season, where the two companies have veto power over ideas from the other. The toy companies come up with special guns or powers unique from the previous toy line, but the show producer can argue that it wouldn't translate well on screen or that there aren't enough good story lines and vice versa.
In America atleast the toy tie ins are limited in the amount of advertising they can show. I wouldn't be surprised to learn that the limitations on online advertising are far weaker than their television equivalents. This tracks with my own viewings as a child from what I can remember. I remember being bombarded with toy ads when I was young, but I also remember being excited about toy tie ins I didn't know existed when I got my parents to rent Power Rangers on VHS and having the first and last 5 minutes of the video tape consist of toy advertisements.