I don't think any founder that wants to fix a problem is going to talk about and saying 'making a clone'.

I agree with 90% with you, but a founder will never say the word 'clone' in a conversation with a candidate or VC. If you could buy directly ala Instagram shop button but for the web, you could have a chance. E-commerce can help a lot to bring people to your platform. But Pinterest is already doing Buyable Pins