I'm curious.... is there some sort of crazy image recognition tech going on here or does the website owner need to somehow identify what's in the image for the ads to work? If it's the former then this is seriously impressive.
Unfortunately (in terms of programming credibility), it's done manually. The process is extremely fast though -- just seconds to do a highlight, and a built-in search that hooks into all affiliate networks (Commission Junction, Linkshare, Affiliate Window, Share-a-sale, etc.) along with allowing custom links.
Huh, the startups who tried to do this before you (and died) didn't do it manually. Some crowdsourced it, some did recognition. Do you think your timing is better?