Ad blockers block most native ads because they get loaded dynamically and have trackers associated with them to provide accurate billing and accountability to advertisers. So that part of the article is at least wrong. Every native ad that I'm aware of loads almost exactly like a banner ad.
Most people don't particularly want or need objective news. If they want it straight, they can pay premium prices for it through outlets like Consumer Reports or from specialty newsletters. When they don't want it, they pay by renting part of their attention to advertisers, marketers, and salespeople.
Most people don't particularly want or need objective news. If they want it straight, they can pay premium prices for it through outlets like Consumer Reports or from specialty newsletters. When they don't want it, they pay by renting part of their attention to advertisers, marketers, and salespeople.