The people monthly payment plans target are not able to afford the thing because they bought 30 other things on monthly payment plans in the past year and can't keep track of all the monthly payments they're owing until it's too late. That's the intent and why they're so popular now. It's why DoorDash is getting in on the action, so people will buy a Taco Bell delivery with a tempting price tag of only $4 at the time of purchase, multiple times a week for months until you owe hundreds of dollars.
Regardless of who they target, I'm taking free financing any day of the week. It's like credit cards which I've received huge value from, and I've never carried a balance in over 30 years of use.
And Europe is now waking up to that. The people have access to YouTube and caught up on what's been going in European industries. Entering a multi polar world they are at least now informed.
Edit: related, France had many of these commissions to report on the dismantling of it's industrial fabric: https://youtu.be/1OH5PqO_O1Q
Has it though?
Last time I checked EU still is the worlds main producer of semiconductor lithography - which is arguably the basis for all tech worldwide
It hasn't. Multipolar world, expertise exists everywhere.
But user-facing innovation is coming from the US. No EU Apple, Google, Amazon. And infrastructure R&D in China is unprecedented. They are reaping a multi-decadal investment in higher education.
The US has infinite VC money, a hypercompetitive environment that rewards first-movers, an appetite for letting these first-movers reap the benefits of their monopoly, and a political class that aligns with business interests. China has a coherent STEM education story and protections/state support for key industries. The EU sits at an awkward inbetween spot. It's raison d'etre is enabling free markets, and consequently it doesn't allow national champions and strong industrial politics. But it also doesn't have the same hypercompetitive culture as the US, and it's political class is less aligned with business interests.
The thing is, I don't really want the EU to compete with China and the US on these issues. If you have one system that makes people happy, but where eggs cost 1.20€ and iPhones have a smaller screen resolution, and one where people are miserable but eggs cost 1.10€ and iPhones have a higher screen resolution, then in a free market the system that makes people miserable wins.
I believe there are hard questions, no easy answers, and the EU, being a consensus mechanism for national states that hold the power, is not the best institutional set-up to tackle them.
What’s happening today is that megacorps are bringing in people illegally to dump the salaries of the locals and for some reason the left, which should fight for the working rights of the locals, is siding with the revenue of the billionaires.